The Universal Language

The Universal Language

While facilitating a recent Blogging Workshop it dawned on me that engaging with our target audience can be diluted if we make assumptions.  While we may be fully immersed in our particular field or industry, our target audience is probably not. There were several...
The Universal Language

The Gatekeeper

While we may know who it is we would like a warm introduction to, say a top executive at a local firm, there is usually another person we need to have a warm introduction to first.  That first person is the one who controls the access to that top executive.  This...
The Universal Language

Infographics

We are inundated each day with words – emails, text messages, newsletters, conversations, voice mails, sales collateral.  So many words, but do we read or hear all of them? There are many ways you can communicate your message without the overuse of words.  You...
The Universal Language

Too Good To Be True?

There are countless opportunities to market ourselves, and for a small business owner, or someone who works for one, the number can be daunting.  We may think that declining an opportunity could mean missing out on the best lead we’ve ever had.  But...
The Universal Language

The Marketing Ecosystem

Each week Dimalanta Design Group hosts a Marketing Forum facilitated by Ernie Dimalanta. Gathered in the room are professionals from various industries like IT, manufacturing, promotional, and travel.  We discuss different topics as it relates to marketing, delving...
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