Word of Mouth Marketing

Word of Mouth Marketing

If money were no object marketing would be quite easy.  We would spend, and spend a lot, to ensure that every person in our target market heard our message.  Unfortunately, in most cases this is impossible and unrealistic. For a large majority of businesses our...
Word of Mouth Marketing

The Inbox: Managing Your Credibility

On any given day, how many emails would you say that you receive?  What percentage of those do you respond to?  What is your average response time?  How do you choose which to respond to? With marketing, I believe it has never been easier to raise our own visibility...
Word of Mouth Marketing

The Change Up

A pitcher’s best defense, in my opinion, is the change up pitch.  It allows the pitcher to control the batter and therefore the game.  It carries an element of surprise, which keeps the batter in constant anticipation. In marketing, a change up can play a vital...
Word of Mouth Marketing

Herding Minnows

It’s amazing what kids can teach you.  Even about marketing. While at my annual family reunion this year, I found myself watching my niece, nephews, and own kids catch minnows.  At first, someone was holding the net, trying in vain to catch minnows while the...
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