Shallow vs Deep

When I was a kid, I loved going into the deep end of the pool.  To me, it was where the big kids swam, where the great divers performed their tricks, where the real fun happened.  I felt that the games we played got more challenging, navigating water that was way over our heads.  It…

Got Luck?

Luck is an interesting concept.  It’s something everyone wants to have, yet we’re not sure how to get it or even where to find it.  Occasionally we think we’ve got it only to discover how elusive and temporary it can be.  Eventually we realize that luck is merely fictional. While driving in my car the…

The Referral Partner Litmus Test

In the business world, strategic alliances are not contingent upon how long one has been working in a particular field or profession.  In fact, building strategic partnerships can, and should, begin with the first day on the job. Regardless of your years of experience, it is important to determine and know what makes a key…

Net Promoter Score

How many of you have been asked to complete a survey before?  Did you actually fill it out? Were you honest with your answers? Many times companies and organizations are looking for feedback to help improve their customer service, programming, or overall customer experience.  However, there is really only one question on any survey that…

Epicenters of Influence

How many people are in your company or organization?  What about your specific department? How many people within your department do what you do? The smaller the company the smaller a department.  But even with larger organizations, if you engage with the public, you typically cover a large area and the number of people within…

Word of Mouth Marketing

If money were no object marketing would be quite easy.  We would spend, and spend a lot, to ensure that every person in our target market heard our message.  Unfortunately, in most cases this is impossible and unrealistic. For a large majority of businesses our marketing funds are limited.  This limitation compels us to use…

Magic?

You’ve met that business professional who seems to be connected to everyone.  Their success is palpable.  They project confidence and credibility.  You might wonder how they got to that point in their career?  What’s their secret?  Is it pure luck? Good timing? A successful magician projects the same image as that business professional – confident,…

The Complete Disconnect

Tell me if this scenario sounds at all familiar? While attending a professional networking event, you find yourself face to face with someone in “sales.”  Granted everyone in the room is in sales and/or marketing, but this particular person is truly in a class all by themselves – strictly to sell.  You can feel it…

Availability

Have you ever thought about how available you are to your customers?  What about your coworkers?  Referral partners?  Vendors?  Are you easy to reach?  How quickly do you respond to emails?  Phone calls?  Text messages? Regardless of the size of the company you work for or happen to own, it’s important to determine if some…

“And the Survey Says?”

Family Feud made surveys fun.  Completely random questions were asked of individuals. The answers would be numbered on the board with the most popular answer ranked first followed by the remaining responses in descending order of popularity.  My favorite part was the host asking the representatives, from the two families of contestants, a question. Whoever…