How to Know if Your Logo is Successful

Avoiding External Validation

Why is it that when someone agrees with us it feels like victory?  Yet when someone doesn’t, it feels like defeat?  And even if that person does agree with us it doesn’t necessarily mean that we were right in the first place.  We could have been completely...
How to Know if Your Logo is Successful

Two Clicks

I received an email recently from a business acquaintance looking for some information.  He was frustrated because he went to the organization’s website and was unable to locate the answer to his question.  He said, “I’m sure it is there somewhere...
How to Know if Your Logo is Successful

It’s All In the Details

Details.  We notice them.  Especially when it affects our day: Too much salt in your entree. Music that is too loud at a venue that you can barely hear the other person talk. Poor lighting. Cold coffee when it reaches your table. Flat soda. All those examples reflect...
How to Know if Your Logo is Successful

The Right Tools

How many of you reading this can say that you have the perfect presentation at your fingertips, or that you have that ideal piece of literature in you portfolio to help you communicate with your customer exactly what it is that you do?  If you find that you...
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