Net Promoter Score

Net Promoter Score

How many of you have been asked to complete a survey before?  Did you actually fill it out? Were you honest with your answers? Many times companies and organizations are looking for feedback to help improve their customer service, programming, or overall customer...
Net Promoter Score

Word of Mouth Marketing

If money were no object marketing would be quite easy.  We would spend, and spend a lot, to ensure that every person in our target market heard our message.  Unfortunately, in most cases this is impossible and unrealistic. For a large majority of businesses our...
Net Promoter Score

The Ripple Effect

Why is it that something so small can have such a big impact?  That the smallest of details has the power to change everything? In the business world we see it every day.  A reckless comment by an employee to a customer is all over the news, an inappropriate post goes...
Net Promoter Score

The Ideal Vendor

The ideal vendor.  If you listed all the attributes of the ideal vendor what would it include? Quick response time. Professional appearance. Knowledgeable staff. Great customer service. Friendly and approachable employees. Trustworthy. Reputable. I’m sure we...
Net Promoter Score

The Next Level

It’s a good feeling to know that others are actually reading what you write.  But it’s a great feeling to engage in a discussion with someone who not only read what you wrote but had insights to share that taught you something new. I am a big fan of...
Clarify your brand. Download 5 Steps to Successful Marketing