Why Diversify?

Why Diversify?

I read an interesting column in the Business section of the Enquirer last weekend.  It caught my eye because the title boldly proclaimed that cold calls and sales reps are still a necessity in the B2B world.  The writer stated that the era of “Mad Men” is...
Why Diversify?

Cold Calling

“A lead is like someone giving you a stack of business cards to call.” While at a recent event at the Paul Brown Stadium, I was able to enjoy lunch with several professionals I knew through my affiliation with Business Network International (BNI). As luck...
Why Diversify?

Death By Cold Calling

Happy New Year! This past New Years Eve I was talking to a friend of mine and the topic of cold calling came up. He related cold calling to being in a sweat box – a sales tactic that’s torturous to do! I thought that was a humorous and rather accurate...
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