Is Your Brand Still Relevant?

Is Your Brand Still Relevant?

Think of your company’s branding the way you think about the curb appeal of your home. When you want to increase the market value of your home, you have to improve others’ first impressions of your property—update landscaping, apply a fresh coat of paint, choose new...
Is Your Brand Still Relevant?

Protecting Your Brand

I would like to tell you a story about the significance of brand management. The other day, I was enjoying a cup of coffee with one of my referral partners.  She was telling me about a situation her company recently encountered where the owner realized that his brand...
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