The Significance of Color to Your Business

The Significance of Color to Your Business

Color has the power to evoke emotion.  Emotion compels us to think and feel a certain way.  As it relates to business, the color(s) chosen to represent the image and identity need to be an accurate representation of it.  Take for example Fifth Third Bank.  This...
The Significance of Color to Your Business

Beyond the “Cover”

How many times have you heard the phrase “Don’t judge a book by its cover”?  I can remember back to my earliest days in grade school hearing those same words more times than I can count. While this is philosophy is perfect when selecting great literature, the...
The Significance of Color to Your Business

Business Gratitude

The success of any business depends on revenue.  Revenue is generated from clients.  Clients, in turn, come from prospects and referral partners.  Referral partners are developed through various networking events.  To get from the initial networking event to a closed...
The Significance of Color to Your Business

Never Settle

“It’s a funny thing about life; if you refuse to accept anything but the best, you very often get it.” – W. Somerset Maugham There will inevitably be a time during your career where you will find yourself at a crossroads. One will keep you on...
The Significance of Color to Your Business

It’s Research, Not Stalking

“Is searching for connections on LinkedIn a form of stalking?  Like some feel about that on Facebook?” That was a great question asked during one of our recent LinkedIn Seminars.  I must admit that there were several chuckles in the room, including from the person who...
The Significance of Color to Your Business

11 Reasons Small Business Should Blog

What is blogging?  According to Dictionary.com, blogging is defined as “a Web site containing the writer’s or group of writers’ own experiences, observations, opinions, etc., and often having pictures and links to other Web sites.”  But...
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