Culture Buzz: Empathy vs. Sympathy

Empathy is a subject floating around many conversations these days. Usually, it emerges alongside the words “culture” and “connection,” and “belonging.” But, many of us are left wondering, what’s the difference between sympathy and empathy? Hallmark and good pastors and Grandma raised us as worthy sympathizers. But empathy? How do we do that? Here are…

DesignUs – A Culture Project

What is a paint without a canvas? We are endlessly passionate about designing all of the external pieces of your business. We can design your brand, your logo, your marketing plan, your tone, your style, your aesthetic, your ads, your websites, your videos, your social media posts, and your events. However, these design elements are…

How to Create High Quality Video Content

In case you’ve been living under a rock, video content is all the rage these days. Videos are entertaining, engaging, and easy to absorb, which is why consumers eat them up. People appreciate the more personalized element of video. They get to watch a real human being speak to them rather than use their imaginations…

The Importance of Social Recognition

Holiday and end of year celebrations are inching closer and closer. You may be wondering what you should say to congratulate your staff or motivate them as 2022 approaches. Should you even say anything at all? Should you have been handing out more recognition and appreciation all along? Maybe just let people mingle and drink…

The TikTok Conundrum

Use it or Leave it? “So, I run a small to medium size business in Lebanon, Ohio. Do I really need a TikTok account to stay cutting-edge?”  Great question! Here’s Dimalanta’s answer: TikTok is quickly becoming one of the best tools for skyrocketing your business to success. If you are a Baby Boomer or someone…

Finding Your Voice as a Leader

Finding your voice as a leader is a very important guide for your brand identity and the way you communicate. We are all leaders, but part of your role as the leader of an organization is understanding your voice and how it influences your content and messaging. The first step in finding your voice is…

Cultural Renovation Leads to Innovation

Society has changed more in the last decade than ever before. Without question, technological innovation is responsible for the upturning of every way we once communicated, worked, commuted, and lived. If organizations don’t keep up with a society that has its foot on the accelerator, they will lose. Period. Advanced technology has created a global…

Marketing Strength Metrics Assessment

To say that everything feels a little uncertain right now with the current pandemic would be an understatement. Many of our dealers are on high alert. We encourage you to take the time now, before the new year, to assess your marketing strengths and weaknesses to pivot and improve your strategies and target customers harder…

Meet Jordan, Our Communications Specialist

Marketing Strength Metrics Assessment – A simple marketing tool to highlight gaps in your plan

To say that everything feels a little uncertain right now with the current pandemic would be an understatement. With the latest mandate of wearing masks in the state of Ohio and talk of another shutdown, many business owners are on high alert. Now is the time to assess your marketing strengths and weaknesses to reassess…