10 Ways to Increase Brand Visibility

What is visibility?  When you think of a runner or cyclist exercising at dusk, you will see some type of reflective gear being worn.  It makes the athlete visible to oncoming traffic.  At the theatre, the actors need to be visible to the audience therefore a stage is used.  We can apply this same principle…

Why would they want what you have?

Let’s face it.  Most of what businesses have to offer isn’t truly a life-sustaining necessity.  If you carry a smartphone with you, then I’m sure you would agree that your life is full of stuff you don’t need to survive.  Keep in mind that I’m comparing the modern life with those living in third-world countries. …

Isolate common Denominators

After identifying your ideal target market, it is essential to note any similar characteristics they share.  Some of the obvious pertain to where they live, what they make, how old are they, do they have kids.  These are common demographic data points that you can isolate.  However, what you may overlook are the psychographic commonalities. …

Identify your ideal Client

Have you ever noticed how small the bullseye on a dartboard is? It’s challenging to hit! I don’t know how many times, when I have asked about their target market, have I heard business owners tell me that “everyone” can use their services or products. Even McDonald’s knows that’s not true despite the fact that…