The Unwritten Message

Public Relations.  I recently found a great explanation of public relations, one that really resonated with me and I hope it will for you too. “Public relations is to shape and maintain the image of a company, organization, or individual in the eyes of the client’s various “publics”… the “publics” in PR terms is anyone…

Raising the Bar

My parents always told me when I was growing up to be careful who I surrounded myself with.  If I hung around the wrong people, I would inevitably lower my own expectations and make choices that I may regret later on.  I know that they meant well, but at the time I didn’t fully comprehend…

Opportunities Unlimited

I am amazed at the countless opportunities companies have to market themselves.  No matter the business event I am attending, you will find representatives from radio, magazine, newspaper, online, promotional, printing, special coupon advertising, etc. Beyond that are more specific advertising sales professionals from various art venues like the Aronoff, Riverbend, the Pops, and Playhouse.…

Which Is It?

It is very common to get caught up in the daily responsibilities of running a business. Calling on clients, invoicing, returning calls, attending meetings, lunch appointments, networking…the list can go on and on. We can get so focused on working “in” the business that we forget to work “on” the business. The long-term success of…

“Fire, Ready, Aim!”

A wise man once said to me that when it comes to marketing a great philosophy to follow is “Fire, ready, aim!”  Those three words couldn’t be more true. Too many times, small business becomes paralyzed by inaction with their marketing.  Inaction can be due to: Numerous strategy sessions. Fear of a mistake. Further thought…

Sticking to the Brand

I recently read an article in the Business Courier that really struck a chord with me about the significance of branding.  The company featured was a Cincinnati favorite, Graeter’s.  Graeter’s has been doing exceptionally well in recent years:  new stores are popping up, ice cream pints of Buckeye Blitz can be found in the freezer…

Are You Prepared?

Remember the days of interviewing for that first big job and all the extra research you did on the company you were meeting with?  There were reasons you went to all that extra trouble, but do you remember why?  I’m sure that we could all agree that there were several reasons, so let’s list a…

“Earned Media”

A key component to your marketing plan should involve public relations and the media. But what exactly does this mean? In terms of marketing, many people tend to think of paid advertising when they think of the media.  However, an often overlooked piece is something that can cost little to nothing at all. This piece…

It’s Research, Not Stalking

“Is searching for connections on LinkedIn a form of stalking?  Like some feel about that on Facebook?” That was a great question asked during one of our recent LinkedIn Seminars.  I must admit that there were several chuckles in the room, including from the person who asked, but it was obvious that people wanted to…

Rethink Your Curb Appeal

Curb appeal.  What is it?  Well, if you have ever been in the market for a new home you’ve probably heard the phrase before.  Curb appeal is the enhancement of a home and property so as to attract potential buyers.  It’s safe to say that a nicely manicured lawn adds significantly to the curb appeal…