The Gatekeeper

While we may know who it is we would like a warm introduction to, say a top executive at a local firm, there is usually another person we need to have a warm introduction to first.  That first person is the one who controls the access to that top executive.  This person is affectionately known…

Too Good To Be True?

There are countless opportunities to market ourselves, and for a small business owner, or someone who works for one, the number can be daunting.  We may think that declining an opportunity could mean missing out on the best lead we’ve ever had.  But unfortunately, this type of thinking is self-defeating and a complete waste of…

The Marketing Ecosystem

Each week Dimalanta Design Group hosts a Marketing Forum facilitated by Ernie Dimalanta. Gathered in the room are professionals from various industries like IT, manufacturing, promotional, and travel.  We discuss different topics as it relates to marketing, delving into our respective professions to hone our skills and share insights with each other. This week we…

Pivot

I learned a valuable lesson while listening to a highly successful local business woman speak and it involved the word “pivot.”  I didn’t fully appreciate the meaning behind the word and it’s impact until sometime later. In the business world, or life for that matter, change is a constant.  Some change is for the good…

“And the Survey Says?”

Family Feud made surveys fun.  Completely random questions were asked of individuals. The answers would be numbered on the board with the most popular answer ranked first followed by the remaining responses in descending order of popularity.  My favorite part was the host asking the representatives, from the two families of contestants, a question. Whoever…

Not a “Field of Dreams”

Who doesn’t love the movie “Field of Dreams?”  It stars Kevin Costner who plays a farmer that has a vision of a baseball diamond right in the middle of his corn field and then hears the words “If you build it, he will come.”  This is a classic story that turns a man’s dream into…

Who Are You Targeting?

It still surprises me when I hear the answer “anyone” when someone is asked about who their ideal customer is.  To me, it sounds like they really don’t know who that “anyone” really is. In today’s highly competitive market, with the ability to reach countless individuals on social media outlets like Facebook, Twitter, or LinkedIn,…

Level the Playing Field

On the surface it would seem that small business could not possibly compete with big business in term of marketing themselves. Fortunately, the arrival of social media has played a significant role in leveling the playing field.  Now, small businesses can achieve the same reach with their target audience and fully engage them even though…

Piggyback Marketing

Like most successful marketing tactics, piggyback marketing has been around for some time but is often a commonly overlooked strategy. When implemented correctly, it is a very resourceful marketing technique. According to Business Directory, piggyback marketing is defined as: “A low cost market entry strategy in which two or more firms represent one another’s complementary…

Start with One

There are countless deserving non-profits, benefits, fundraisers, and charities that a company can donate to.  None any more deserving than the others.  Small businesses need to be very thoughtful about the who, what, where, and when of their philanthropic donations. And here are a few reasons why: Having a clearly identified charitable alliance will eliminate…