How Well Is Your Digital Marketing Going? Answer these 5 ?’s.

Digital marketing is a fancy way of defining all marketing strategies that are devoted to the web, such as social media, websites, Google AdWords, PPC, SEO, email campaigns and so on. More times than you would think, we have seen well-established businesses that fail to nurture their digital marketing footprint, mainly because the same tried…

Is Content Marketing Still Relevant? 5 Steps to Generating Leads with Content Marketing

I’m sure you’ve heard the buzz over content marketing over the past several years, but is it just a fad getting ready to phase out? It’s similar to Alexa…almost everyone knows about Alexa but most don’t take advantage of the technological benefits. Those of us who are avid Alexa users can ramble on about all…

Look For The Signs

Today, a lot of marketing discussions revolve around digital tactics like social media marketing, digital ad placements, and search engine advertising. Those are all very important strategies. But we also believe in the traditional print advertising and especially the traditional tactics that enhance and grow your digital ad strategy. One often overlooked, and yet highly…

16 Things to Consider When Marketing Your Business Through Events

Especially if you’re a new business, or if you’re going through re-branding, an event is one of the best ways to reach a new audience. By setting up and creating your own event, you can generate interest and create value in your business, as well as communicate more uniquely to your marketplace. So, when was…

4 Digital Advertising Tactics to Consider

When considering your marketing budget, you want to choose marketing tactics that can give you the best ROI. With any size budget, a great tactic for you to consider is digital advertising. With digital advertising, you can change the size of your budget along the way as you continue to see growth and success. This…

5 Ways to Find Your Niche

It’s a little too easy to fall into a trap of thinking that your products and services can be used in any industry and bought by anyone. While it could be true to a certain extent, there’s a challenge with having that mindset: it makes it much harder to see where you should be spending…

Keep it Targeted

Principle #4: High Touch Marketing is Targeted In Dr. Suess’ classic “The Lorax,” the Once-ler tells the Lorax that the “thneed” is a thing that “everyone, everyone, everyone needs!” That’s a pretty broad target audience. Often, small to medium-sized business leaders are so enthusiastic about their businesses, they want to tell the whole world. Literally.…

Jesus is the Ultimate Out-&-Out Marketer

During Christmas I’m reminded of that baby born in Bethlehem.  His name is Jesus.  He would become the Savior of the world.  I’m always fascinated with the fact that the God of the universe would become a man to save the very people who sinned against him. Think about this. Jesus trained disciples.  These men…

Shallow vs Deep

When I was a kid, I loved going into the deep end of the pool.  To me, it was where the big kids swam, where the great divers performed their tricks, where the real fun happened.  I felt that the games we played got more challenging, navigating water that was way over our heads.  It…

Your Marketing Plumb Line

A plumb line is typically used in construction or surveying to determine if a structure is truly vertical.  It is an easy yet necessary test to ensure the long-term stability, safety, and use of the structure.  It is essential. With any given business, the term plumb line has quite a bit of relevance.  A plumb…