A Company’s Vision and Mission Statement Fuels Corporate Culture

It’s all too easy for employers and employees to lose sight of the overall vision and mission statement of their company in the daily grind, regardless of the company size. This is largely due to poor marketing efforts — both externally, and internally. To establish a good corporate culture, consider these three simple strategies. Really…

Should Branding and Social Media be a Part of Marketing? Marketing Q&A Part 2

Q: Should branding and social media be a part of marketing? Does this require ongoing weekly activity? A: Yes, branding is essential to the relevance and promotion of a brand. A cohesive look of both corporate brands and product families paint an organized and digestible message for the target audience to consume and be encouraged…

How Well Is Your Digital Marketing Going? Answer these 5 ?’s.

Digital marketing is a fancy way of defining all marketing strategies that are devoted to the web, such as social media, websites, Google AdWords, PPC, SEO, email campaigns and so on. More times than you would think, we have seen well-established businesses that fail to nurture their digital marketing footprint, mainly because the same tried…

Is Content Marketing Still Relevant? 5 Steps to Generating Leads with Content Marketing

I’m sure you’ve heard the buzz over content marketing over the past several years, but is it just a fad getting ready to phase out? It’s similar to Alexa…almost everyone knows about Alexa but most don’t take advantage of the technological benefits. Those of us who are avid Alexa users can ramble on about all…

Look For The Signs

Today, a lot of marketing discussions revolve around digital tactics like social media marketing, digital ad placements, and search engine advertising. Those are all very important strategies. But we also believe in the traditional print advertising and especially the traditional tactics that enhance and grow your digital ad strategy. One often overlooked, and yet highly…

16 Things to Consider When Marketing Your Business Through Events

Especially if you’re a new business, or if you’re going through re-branding, an event is one of the best ways to reach a new audience. By setting up and creating your own event, you can generate interest and create value in your business, as well as communicate more uniquely to your marketplace. So, when was…

4 Digital Advertising Tactics to Consider

When considering your marketing budget, you want to choose marketing tactics that can give you the best ROI. With any size budget, a great tactic for you to consider is digital advertising. With digital advertising, you can change the size of your budget along the way as you continue to see growth and success. This…

5 Ways to Find Your Niche

It’s a little too easy to fall into a trap of thinking that your products and services can be used in any industry and bought by anyone. While it could be true to a certain extent, there’s a challenge with having that mindset: it makes it much harder to see where you should be spending…

Keep it Targeted

Principle #4: High Touch Marketing is Targeted In Dr. Suess’ classic “The Lorax,” the Once-ler tells the Lorax that the “thneed” is a thing that “everyone, everyone, everyone needs!” That’s a pretty broad target audience. Often, small to medium-sized business leaders are so enthusiastic about their businesses, they want to tell the whole world. Literally.…

Jesus is the Ultimate Out-&-Out Marketer

During Christmas I’m reminded of that baby born in Bethlehem.  His name is Jesus.  He would become the Savior of the world.  I’m always fascinated with the fact that the God of the universe would become a man to save the very people who sinned against him. Think about this. Jesus trained disciples.  These men…