Integrating Trust and Authenticity – How to build a solid referral network

Do you remember when cold calls and door to door sales were extremely common and many times successful? Now, we either choose to ignore those potential spam calls, begrudgingly answer the door, or hideout and pretend like no one is home. Sales are moving far away from that type of approach and adapting to a…

What’s Your 2020 Marketing Plan?

How do you think your marketing performed over the past year? Taking time in the fourth quarter to review what worked, what didn’t work and what can be improved will help your New Year start off smooth. If you didn’t establish Key Performance Indicators (KPI) last year, start with establishing at least 2-3 measurable marketing…

Initial Branding for New Product Pre-Launch

Buyers are constantly being screamed at with various competing products and advertisements. This reality means that it is necessary to devote time to develop engaging messages strategically to your target audience before the new product launches. Here are a few things to consider: Product Name The product name should be timeless, scalable and memorable. In…

A Company’s Vision and Mission Statement Fuels Corporate Culture

It’s all too easy for employers and employees to lose sight of the overall vision and mission statement of their company in the daily grind, regardless of the company size. This is largely due to poor marketing efforts — both externally, and internally. To establish a good corporate culture, consider these three simple strategies. Really…

Should Branding and Social Media be a Part of Marketing? Marketing Q&A Part 2

Q: Should branding and social media be a part of marketing? Does this require ongoing weekly activity? A: Yes, branding is essential to the relevance and promotion of a brand. A cohesive look of both corporate brands and product families paint an organized and digestible message for the target audience to consume and be encouraged…

How Well Is Your Digital Marketing Going? Answer these 5 ?’s.

Digital marketing is a fancy way of defining all marketing strategies that are devoted to the web, such as social media, websites, Google AdWords, PPC, SEO, email campaigns and so on. More times than you would think, we have seen well-established businesses that fail to nurture their digital marketing footprint, mainly because the same tried…

Is Content Marketing Still Relevant? 5 Steps to Generating Leads with Content Marketing

I’m sure you’ve heard the buzz over content marketing over the past several years, but is it just a fad getting ready to phase out? It’s similar to Alexa…almost everyone knows about Alexa but most don’t take advantage of the technological benefits. Those of us who are avid Alexa users can ramble on about all…

Look For The Signs

Today, a lot of marketing discussions revolve around digital tactics like social media marketing, digital ad placements, and search engine advertising. Those are all very important strategies. But we also believe in the traditional print advertising and especially the traditional tactics that enhance and grow your digital ad strategy. One often overlooked, and yet highly…

16 Things to Consider When Marketing Your Business Through Events

Especially if you’re a new business, or if you’re going through re-branding, an event is one of the best ways to reach a new audience. By setting up and creating your own event, you can generate interest and create value in your business, as well as communicate more uniquely to your marketplace. So, when was…

4 Digital Advertising Tactics to Consider

When considering your marketing budget, you want to choose marketing tactics that can give you the best ROI. With any size budget, a great tactic for you to consider is digital advertising. With digital advertising, you can change the size of your budget along the way as you continue to see growth and success. This…