Deceptively Simple

Deceptively Simple

Here is a list of the top 8 reasons why marketing is deceptively simple: A little can go a long way:  Writing a few social media posts each week will help to build your visibility.  It doesn’t require long, tedious hours at your computer. You don’t need to...
Deceptively Simple

Watering Holes

We are all guilty of making assumptions.  We can mistakenly believe that others think and feel the same as we do.  I’ve done it myself.  I love asparagus so my kids should eat it at dinner too, right?  Wrong. When we communicate with those in our target...
Deceptively Simple

Net Promoter Score

How many of you have been asked to complete a survey before?  Did you actually fill it out? Were you honest with your answers? Many times companies and organizations are looking for feedback to help improve their customer service, programming, or overall customer...
Deceptively Simple

The Inbox: Managing Your Credibility

On any given day, how many emails would you say that you receive?  What percentage of those do you respond to?  What is your average response time?  How do you choose which to respond to? With marketing, I believe it has never been easier to raise our own visibility...
Deceptively Simple

The Dog and Pony Show

Why is it people assume that in order to secure your business that you want to see every trick in their bag and be covered in lots of “word vomit”?  Do they feel that the more they throw at your the less objections you will have?  Is it that they are so in...
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