Opportunities Unlimited

I am amazed at the countless opportunities companies have to market themselves.  No matter the business event I am attending, you will find representatives from radio, magazine, newspaper, online, promotional, printing, special coupon advertising, etc. Beyond that are more specific advertising sales professionals from various art venues like the Aronoff, Riverbend, the Pops, and Playhouse.…

“Earned Media”

A key component to your marketing plan should involve public relations and the media. But what exactly does this mean? In terms of marketing, many people tend to think of paid advertising when they think of the media.  However, an often overlooked piece is something that can cost little to nothing at all. This piece…

11 Reasons Small Business Should Blog

What is blogging?  According to Dictionary.com, blogging is defined as “a Web site containing the writer’s or group of writers’ own experiences, observations, opinions, etc., and often having pictures and links to other Web sites.”  But let’s get down to the nitty gritty – the benefits of blogging to a small business: You become the…

Transparency

Although our intentions might be good, sometimes our engagement efforts on social media can backfire. I recently joined a discussion on LinkedIn where a member posted a question regarding a vendor recommendation.  The responses were overwhelming.  It was actually exciting to watch the comments being posted and referrals being shared.  Several days later the person…

Shut It! (Part I)

This is a special post by guest blogger Kevin Rains owner of Center City Collision in Cincinnati, Ohio and founder of Body Shop 2.0 (bodyshopmarketingplan.com) People want to be heard.  Really heard and really understood.  It’s also true that to fix a problem you have to learn; however, learning requires listening as the price of…

Rethink Your Curb Appeal

Curb appeal.  What is it?  Well, if you have ever been in the market for a new home you’ve probably heard the phrase before.  Curb appeal is the enhancement of a home and property so as to attract potential buyers.  It’s safe to say that a nicely manicured lawn adds significantly to the curb appeal…

75% of Business Surveyed Still Don’t Have…

Remember the days when you used to flip through the Yellow Pages to find a business?  Well, times have certainly changed in our technology driven world, but surprisingly most small businesses have not. StatisticBrain.com reveals that over 75% of businesses surveyed (over 10 million to be exact) do not have a website.  And this survey…

And They’re Gone in Sixty Seconds

We’ve all been asked at any number of networking events, social gatherings, or casual encounters “So, what is it that you do?”  And we’ve been taught to have that ’60 Second Elevator Pitch’ ready as a response to just that question.  But, what exactly is it that you are saying?  Stop for a minute and…