Are You Mobile Friendly?

I’ve seen a lot of great websites and I’ve seen a lot of not so great websites.  But now there is a whole other element that further differentiates one website over another, so much so that user engagement becomes a major factor.  Our overwhelming preference for mobile devices has added this new element to website…

The Content Chameleon

Words in general don’t create stress or angst, but many times I find that words, as it relates to marketing a person or a business, can be.  When people hear the words “content marketing” I see a little cringe, a deflation of energy, or hear a sigh.  It’s not the words themselves that create this…

The Ultimate Post

I think we can all agree that Facebook for business is essential to a successful marketing strategy.  That it allows us to compete on the same playing field as the large corporations due to the reach it gives us and is also extremely cost effective compared to any other advertising initiative.  Yet, many of us…

The Power of Collaboration

How often do we overlook the power of true collaboration?  In my experience, I believe that the most successful of us are the ones that have acknowledged and harnessed the power of collaboration.  This action alone can be directly correlated not only to their own personal success but to those they collaborated with as well.…

Beware of Shiny Objects

Here at Dimalanta Design Group, we believe every business professional should look at themselves as an Out-&-Out Marketer.  That means following 6 key principles in every decision you make that relates to how you create visibility for yourself in the marketplace – in other words, how you stand out from the masses to reach those…

The Universal Language

While facilitating a recent Blogging Workshop it dawned on me that engaging with our target audience can be diluted if we make assumptions.  While we may be fully immersed in our particular field or industry, our target audience is probably not. There were several industries represented at the workshop:  Banking, Construction, IT, Design, and Chiropractic…

The Next Level

It’s a good feeling to know that others are actually reading what you write.  But it’s a great feeling to engage in a discussion with someone who not only read what you wrote but had insights to share that taught you something new. I am a big fan of collaboration.  And I love the saying…

Directories

Managing your presence online can be a full-time job.  Did you know that there are almost 300 online directories available to users today?  And each one is connected to the other?  If more than 81% of buyers begin the process with an online search, those directories become highly valuable to a business.  For if that…

White Noise

How many emails do you receive each day?  What about phone calls? Voice mails? Pieces of mail? How many commercials do you hear or watch each day?  What about advertisements in trade journals?  Newspapers?  Magazines?  What about social media?  Are you engaging others on Facebook, LinkedIn, and Twitter?  How many newsletters do you subscribe to?…

A Love-Hate Relationship With Social Media

With all the hype that surrounds social media, I have found that there is a relatively large segment of the business professional population that is resistant to embracing this huge trend. The age of this group tends to be over the age of 40, but I am also meeting an increasing number of younger professionals…