Directories

Managing your presence online can be a full-time job.  Did you know that there are almost 300 online directories available to users today?  And each one is connected to the other?  If more than 81% of buyers begin the process with an online search, those directories become highly valuable to a business.  For if that…

White Noise

How many emails do you receive each day?  What about phone calls? Voice mails? Pieces of mail? How many commercials do you hear or watch each day?  What about advertisements in trade journals?  Newspapers?  Magazines?  What about social media?  Are you engaging others on Facebook, LinkedIn, and Twitter?  How many newsletters do you subscribe to?…

A Love-Hate Relationship With Social Media

With all the hype that surrounds social media, I have found that there is a relatively large segment of the business professional population that is resistant to embracing this huge trend. The age of this group tends to be over the age of 40, but I am also meeting an increasing number of younger professionals…

Perception

Marketing is all about perception.  We create the image or brand that we want others to perceive. While at a recent Chamber luncheon, I had the pleasure to hear the Senior VP of Business Operations for the Reds speak.  Her entire story was very interesting and inspiring, but it was the beginning that was the…

Leverage Facebook

Facebook is a great marketing tool for any business if it’s used properly, just like anything in life that is meant to make our lives easier or better.  But that doesn’t mean that everyone understands how to turn those benefits into a reality for themselves. When it comes to adding social media to your business…

Why Diversify?

I read an interesting column in the Business section of the Enquirer last weekend.  It caught my eye because the title boldly proclaimed that cold calls and sales reps are still a necessity in the B2B world.  The writer stated that the era of “Mad Men” is still alive and well today in terms of…

Timing Is Everything

We all know the value we place on our personal calendar.  It reminds us of birthdays, anniversaries, holidays, parties, doctor appointments…the list could go on and on.  For our professional lives, we use it to keep track of meetings, appointments, networking events, luncheons, installations, reports, and deadlines.  But, did you know that there is another…

Match Dot Com

We meet all sorts of people during the course of our business day and each of these individuals have unique personalities, opinions, ideals, and sense of humor.  However, to truly engage with another person, especially someone you are interested in either networking with or earning their business, there’s more than needing to know what their…

Choosing the Right People

If you were training to run a marathon would you train with those who are preparing for only a half marathon?  If you were watching your weight would you go to an all you can eat buffet?  If you wanted to ace an exam, would you go out for happy hour the night before? Many…

The Right Tools

How many of you reading this can say that you have the perfect presentation at your fingertips, or that you have that ideal piece of literature in you portfolio to help you communicate with your customer exactly what it is that you do?  If you find that you don’t have those tools at your disposal…