Thankfulness Goes a Long Way in Referral Marketing

It’s that time of year when we often take time to reflect on life and on business.  We count our blessings.  We spend time with family.  We are thankful.  Or at least we should be grateful right?  Unfortunately, the holidays also distract us from the things that matter most like relationships.  Here are a few…

Online Reviews

Online reviews.  We can love them or we can despise them, especially if it has anything to do with our business.  With the advent of social media, the opportunity for people to share information with others has never been easier – from Google and Yelp, to Angie’s List and Foursquare.  But how do we really…

Is There a Book For That?

I was recently asked a great question…”Is there a book you can recommend regarding social media?”  On the surface, the answer would seem easy.  Of course there must be several books that one can utilize to learn the ins and outs of social media.  There’s books for everything, isn’t there?  Well, not necessarily for social…

Are You Mobile Friendly?

I’ve seen a lot of great websites and I’ve seen a lot of not so great websites.  But now there is a whole other element that further differentiates one website over another, so much so that user engagement becomes a major factor.  Our overwhelming preference for mobile devices has added this new element to website…

The Content Chameleon

Words in general don’t create stress or angst, but many times I find that words, as it relates to marketing a person or a business, can be.  When people hear the words “content marketing” I see a little cringe, a deflation of energy, or hear a sigh.  It’s not the words themselves that create this…

The Ultimate Post

I think we can all agree that Facebook for business is essential to a successful marketing strategy.  That it allows us to compete on the same playing field as the large corporations due to the reach it gives us and is also extremely cost effective compared to any other advertising initiative.  Yet, many of us…

The Power of Collaboration

How often do we overlook the power of true collaboration?  In my experience, I believe that the most successful of us are the ones that have acknowledged and harnessed the power of collaboration.  This action alone can be directly correlated not only to their own personal success but to those they collaborated with as well.…

Beware of Shiny Objects

Here at Dimalanta Design Group, we believe every business professional should look at themselves as an Out-&-Out Marketer.  That means following 6 key principles in every decision you make that relates to how you create visibility for yourself in the marketplace – in other words, how you stand out from the masses to reach those…

The Universal Language

While facilitating a recent Blogging Workshop it dawned on me that engaging with our target audience can be diluted if we make assumptions.  While we may be fully immersed in our particular field or industry, our target audience is probably not. There were several industries represented at the workshop:  Banking, Construction, IT, Design, and Chiropractic…

The Next Level

It’s a good feeling to know that others are actually reading what you write.  But it’s a great feeling to engage in a discussion with someone who not only read what you wrote but had insights to share that taught you something new. I am a big fan of collaboration.  And I love the saying…