Productive and Meaningful – How to craft a brilliant virtual gathering

This year has been the year of uncertainty and unknowns. Many of us feel like we’re continually walking on unstable ground and living in the land of inbetween. We’ve lost so much and we have no idea what lies ahead. We only know that we feel alone in it most of the time. Sherry Turkle…

Integrating Trust and Authenticity – How to build a solid referral network

Do you remember when cold calls and door to door sales were extremely common and many times successful? Now, we either choose to ignore those potential spam calls, begrudgingly answer the door, or hideout and pretend like no one is home. Sales are moving far away from that type of approach and adapting to a…

4 Ways to Make New Habits by Celebrating Small Wins By Allison Messer

For most of us, life is much, much different right now. The uncertain brink of the future has our minds spinning and reacting to our environment in pure survival mode. The unknown of when normal life will resume is daunting to say the least, leaving us unsure of what life will look like in the…

Less Companies Want to Hire Full-Time Marketing Specialists, What Can They Do?

Q: Fewer Companies Want to Hire Full-Time Marketing Specialists, What Can They Do? A: Depending on the size of the company, hiring one person to do all of the marketing might not be the best solution unless the end goal is to build an entire in-house marketing department. Often times, we find that companies aren’t…

Brand Equity Increases With Relevance

Think of your company’s brand similar to how you think about the curb appeal of your home. When you want to increase the market value of your home, you have to improve first impressions of your property—update the landscaping, apply fresh coats of paint, choose new porch furniture, and so on. It’s the same with…

Public Relations Process

Public Relations (PR) is about cultivating a positive brand image with the public by building relationships with various media outlets. It requires strategic communication and storytelling to engage and entice your target audience. It covers a lot more than just distributing press releases and hoping for the best — it’s establishing your online reputation through…

Understand SEO Basics in 5 Minutes – Interview with SEO Expert, Tim Frisch

We are excited to have Tim Fricsh with SEO Help Desk give us an overview of search engine optimization (SEO) and how it can bring more business to your website. Tim has over 3 decades of experience with SEO and started before Google was even popular! 1. Do all organizations need SEO? The simple answer…

Should a Presence on LinkedIn, Facebook and YouTube all be musts? Marketing Q&A Part 3

Q: Should a presence on LinkedIn, Facebook and YouTube all be musts? A: In this digital era, interaction online has proven to be highly beneficial to increase a company’s credibility and relevance, however, the platforms chosen will depend on the product and/or services. Having an up-to-date LinkedIn account is a must for all manufacturers, while…

Are You Equipping Your 24-Hour, 7 Days A Week Digital Salesperson?

Did you realize that you have a digital salesperson working for you? They live and breathe your brand — 24 hours a day, 7 days a week. They never take a coffee break. They have an unlimited amount of energy and stamina. This salesperson is constantly visible. Your best employee isn’t actually a person at…

Is Content Marketing Still Relevant? 5 Steps to Generating Leads with Content Marketing

I’m sure you’ve heard the buzz over content marketing over the past several years, but is it just a fad getting ready to phase out? It’s similar to Alexa…almost everyone knows about Alexa but most don’t take advantage of the technological benefits. Those of us who are avid Alexa users can ramble on about all…