Happy Public Relations Month! – Look at Our 5 Step Process

Public Relations (PR) is about cultivating a positive brand image with the public by building relationships with various media outlets. It requires strategic communication and storytelling to engage and entice your target audience. It covers a lot more than just distributing press releases and hoping for the best — it’s establishing your online reputation through…

Understand SEO Basics in 5 Minutes – Interview with SEO Expert, Tim Frisch

We are excited to have Tim Fricsh with SEO Help Desk give us an overview of search engine optimization (SEO) and how it can bring more business to your website. Tim has over 3 decades of experience with SEO and started before Google was even popular! 1. Do all organizations need SEO? The simple answer…

Should a Presence on LinkedIn, Facebook and YouTube all be musts? Marketing Q&A Part 3

Q: Should a presence on LinkedIn, Facebook and YouTube all be musts? A: In this digital era, interaction online has proven to be highly beneficial to increase a company’s credibility and relevance, however, the platforms chosen will depend on the product and/or services. Having an up-to-date LinkedIn account is a must for all manufacturers, while…

Are You Equipping Your 24-Hour, 7 Days A Week Digital Salesperson?

Did you realize that you have a digital salesperson working for you? They live and breathe your brand — 24 hours a day, 7 days a week. They never take a coffee break. They have an unlimited amount of energy and stamina. This salesperson is constantly visible. Your best employee isn’t actually a person at…

Is Content Marketing Still Relevant? 5 Steps to Generating Leads with Content Marketing

I’m sure you’ve heard the buzz over content marketing over the past several years, but is it just a fad getting ready to phase out? It’s similar to Alexa…almost everyone knows about Alexa but most don’t take advantage of the technological benefits. Those of us who are avid Alexa users can ramble on about all…

Are You Utilizing Inbound Marketing?

“Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.” –Hubspot With the rise of digital technology and its impact on consumers’ buying decisions, digital marketing has changed…

Is Your Website Up to Date?

We still find it fascinating that in this day and age, we can run into a lot of businesses that have outdated websites. We’re living and operating in a time when the majority of clients and customers visit websites before they commit to contacting a company or visiting a business. Because of this, its imperative…

Is Your Brand Still Relevant?

Think of your company’s branding the way you think about the curb appeal of your home. When you want to increase the market value of your home, you have to improve others’ first impressions of your property—update landscaping, apply a fresh coat of paint, choose new porch furniture, and so on. It’s the same with…

How Being Relevant and Top of Mind Keeps Revenue Flowing in

How Being Relevant and Top of Mind Keeps Revenue Flowing in…When it comes to marketing, it’s important to have something to say. But oftentimes, if your services or products stay stagnant, there’s nothing new to report. And having nothing new to report makes it difficult to want to communicate to the marketplace about your company.…

Understanding Basic Design & Printing Terms

As a small- to mid-size business owner, you ultimately are responsible for your company’s marketing. Perhaps you’ve worked with a graphic designer, printing company or publication’s advertising department on your marketing materials. The terminology used by design and print professionals can sometimes sound like a foreign language. Hearing expressions such as “bleed,” “stock” and “pica”…