Utilizing Relationship Marketing to Increase B2B Business

All relationships in life thrive off of respect, listening, communication and follow-through. When we look at our current and potential customers as valued relationships instead of simply transactions it cultivates trust and opens doors for more conversation. Utilizing Relationship Marketing can boost customer loyalty by cultivating deeper relationships because you truly know their needs and…

Meet Ernie, Our CEO & Founder

How Well Is Your Digital Marketing Going? Answer these 5 ?’s.

Digital marketing is a fancy way of defining all marketing strategies that are devoted to the web, such as social media, websites, Google AdWords, PPC, SEO, email campaigns and so on. More times than you would think, we have seen well-established businesses that fail to nurture their digital marketing footprint, mainly because the same tried…

Michael Davis’ 7 C’s of Sensational Storytelling

Recently, we attended a workshop on Storytelling with Michael Davis, the Storytelling MD, and creator of speakingcpr.com. He encouraged us that we all have the gift of public speaking, and it’s not a matter of being born with the ability or not. So why is storytelling so much more efficient in writing and public speaking?…

10 Reasons Why Your Company Should Host an Event or Seminar

Events can be a great opportunity to build relationships, earn trust, and can be an overall nice gesture for your current and prospective clients. Events have the power to create a lasting and powerful impression of all that your company has to offer. You could host an in-person party or even an online seminar; both…

Who is Your Circle of Influence?

Who do you know that will support and promote you and your business? Your “Circle of Influence” includes individuals who will not only talk about your business but will give you referrals. These could be best clients, mentors, business leaders, neighbors, friends, and family. It’s vital that building your circle of influence and corresponding with…

Define Your Leadership Style

Your company’s brand and culture are going to start to mimic the personal brand of its leader. It’s something that naturally happens. As a result, as a company leader, you have to evaluate what your own personal brand is. This year, make it your goal to hone in on your leadership style and develop it to…

7 Ways to Say; “Thanks for a Great Year!”

With Thanksgiving passed and the full swing of the holiday season upon us, there is a lot of thankfulness and gratefulness on everyone’s minds. This is also the best time of year to show client and customer appreciation for their business. It’s a great practice—because doing so not only keeps you top of mind with…

Keep It Personal

Our society is so fast-paced. It feels like customer service often falls by the wayside, but we have to remember to give adequate attention to customers and clients. It seems like an understood, no-brainer concept, but can you remember the last time you got exceptional customer service? Great customer service is not only memorable but…

Conflicts Can Help Your Marketing

Conflicts Can Help Your Marketing — Conflict, especially in the business world, is daunting and unwelcomed. But have you ever realized that how your company handles conflicts can directly impact your ability to market your business? Poorly handled conflict can impact you a great deal. We’re here to help you figure out how you can…