It’s All About Connection: Social Media Tips

“The secret of man’s being is not only to live but to have something to live for.” –Fyodor Dostoevsky   Two things most business owners know for sure: Professionally, I should promote my business on social media. It’s a good tool because people spend a lot of time there. Personally, friends, family and community are…

Integrating Trust and Authenticity – How to build a solid referral network

Do you remember when cold calls and door to door sales were extremely common and many times successful? Now, we either choose to ignore those potential spam calls, begrudgingly answer the door, or hideout and pretend like no one is home. Sales are moving far away from that type of approach and adapting to a…

Enneagram Work Relationships

We wanted to pause our usual topic of marketing since we are all homebound during this time due to COVID-19. And instead, take time to focus more on our enneagram work relationships. And what better way to do that than with the Enneagram! For most of us, we may have more free time than usual…

Utilizing Relationship Marketing to Increase B2B Business

All relationships in life thrive off of respect, listening, communication and follow-through. When we look at our current and potential customers as valued relationships instead of simply transactions it cultivates trust and opens doors for more conversation. Utilizing Relationship Marketing can boost customer loyalty by cultivating deeper relationships because you truly know their needs and…

Meet Ernie, Our CEO & Founder

How Well Is Your Digital Marketing Going? Answer these 5 ?’s.

Digital marketing is a fancy way of defining all marketing strategies that are devoted to the web, such as social media, websites, Google AdWords, PPC, SEO, email campaigns and so on. More times than you would think, we have seen well-established businesses that fail to nurture their digital marketing footprint, mainly because the same tried…

Michael Davis’ 7 C’s of Sensational Storytelling

Recently, we attended a workshop on Storytelling with Michael Davis, the Storytelling MD, and creator of speakingcpr.com. He encouraged us that we all have the gift of public speaking, and it’s not a matter of being born with the ability or not. So why is storytelling so much more efficient in writing and public speaking?…

10 Reasons Why Your Company Should Host an Event or Seminar

Events can be a great opportunity to build relationships, earn trust, and can be an overall nice gesture for your current and prospective clients. Events have the power to create a lasting and powerful impression of all that your company has to offer. You could host an in-person party or even an online seminar; both…

Who is Your Circle of Influence?

Who do you know that will support and promote you and your business? Your “Circle of Influence” includes individuals who will not only talk about your business but will give you referrals. These could be best clients, mentors, business leaders, neighbors, friends, and family. It’s vital that building your circle of influence and corresponding with…

Define Your Leadership Style

Your company’s brand and culture are going to start to mimic the personal brand of its leader. It’s something that naturally happens. As a result, as a company leader, you have to evaluate what your own personal brand is. This year, make it your goal to hone in on your leadership style and develop it to…