Utilizing Relationship Marketing to Increase B2B Business

All relationships in life thrive off of respect, listening, communication and follow-through. When we look at our current and potential customers as valued relationships instead of simply transactions it cultivates trust and opens doors for more conversation. Utilizing Relationship Marketing can boost customer loyalty by cultivating deeper relationships because you truly know their needs and…

Marketing Investment

Q: Is there a “low hanging fruit” benefit by having a minimal presence/activity, or is tippy-toeing in marketing not a good investment? A: Marketing investment requires your whole team to dive-in, fully submerge and believe in your mission. When there isn’t an adequate amount of focused time, it will always result in disappointed marketing efforts…

Should Manufacturing Companies Have a Detailed Plan for Marketing to Distributors?

Absolutely! The reason why marketing can seem so nebulous is because there isn’t a simple, strategic marketing plan set in place. Manufacturers generally think of tactics, not marketing strategies. Having a marketing plan involves executing simple, disciplined, and perpetual marketing programs that are targeted, relevant and personal. Setting a vision for the company’s future based…

Should a Presence on LinkedIn, Facebook and YouTube all be musts? Marketing Q&A Part 3

Q: Should a presence on LinkedIn, Facebook and YouTube all be musts? A: In this digital era, interaction online has proven to be highly beneficial to increase a company’s credibility and relevance, however, the platforms chosen will depend on the product and/or services. Having an up-to-date LinkedIn account is a must for all manufacturers, while…

How to Assess Whether Your Marketing Efforts are Justified

Ultimately, the main concern for justifying a marketing budget is the Return on Investment (ROI). The first thing to look at is the marketing budget. The recommended standard marketing budget for small to mid-sized businesses should be around 4% of the revenue coming in, but we typically find that most companies spend far below that,…

What Direction to Take in Marketing? – Manufacturing Marketing Q&A Part 2

Q: Marketing can go in many directions: how can a manufacturer determine what to do? Should it always be for a finite purpose, such as a new product or a new sector one wants to enter? A: There are various directions marketing can take a company and it definitely doesn’t have to be for a…

Why Email Marketing?

At the heart of email marketing is communication, relationships and unification. Most of the modern world interacts daily via email. Because of this, email marketing can be one of the top ways to develop an ongoing relationship with your target audience and provide a platform to coach, teach and inform people about your products or…

Marketing Manufacturer Questions: Part 1

Recently, we had the privilege to be featured in the Manufacturer May issue from WIRENET®. They interviewed me to ask a series of different manufacturer marketing questions. We’d like to share with you some tidbits from it. Q: Marketing is part of the second nature to suppliers, but far less so for B-2-B manufacturers: why…