Equal Opportunity

Equal Opportunity

Upon starting any endeavor, a new school year, a new job, or a new relationship, we all begin with a perfect score, or a clean slate.  In school, each student starts out on that first day with a 4.0 – straight A’s.  In our new job, we have yet to make any...
Equal Opportunity

Increasing Your Marketing ROI

We have all heard of the acronym “ROI” which stands for “Return on Investment.” ROI is a means to determine the performance of anything you invest time, money, or energy into.  When it comes to marketing, there is always an ROI associated with...
Equal Opportunity

Credible Validity

It is so energizing to me to go to a meeting and walk out afterwards with a plethora of thoughts and ideas.  Each week, at our Out-&-Out Marketing Forum, it inevitably happens.  This burst of creativity is a direct result of my participation in a group discussion...
Equal Opportunity

Out-&-Out Marketing Forum

We can all agree that there are many resources out there today that help businesses succeed. If you are a CEO or business owner, you can attend a CEO Round Table.  If you happen to be in Human Resources, chances are you can find an HR Round Table to take advantage of....
Equal Opportunity

Clarity

I never thought I would find myself as a passenger on a tour bus.  Exploring new cities, countries, and cultures is best experienced with freedom to explore.  I never knew how wrong I was until I went as a chaperone on a recent trip to Washington DC with 75 eighth...
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