Why Brands Fail By Claire Staton

Most brands start out with good intentions. They look vibrant, fresh, but often times they are dying from the inside out. You probably have seen this scenario before played out, whether it’s a brick and mortar store in your town or an online brand. While there can be other outside factors that play into why…

What’s Your 2020 Marketing Plan?

How do you think your marketing performed over the past year? Taking time in the fourth quarter to review what worked, what didn’t work and what can be improved will help your New Year start off smooth. If you didn’t establish Key Performance Indicators (KPI) last year, start with establishing at least 2-3 measurable marketing…

How’s Your Brand Messaging? Take This Questionnaire.

Being able to quickly and concisely communicate your brand message is key for your target audience to know who you are and what your why is. Take this brief questionnaire and see how quickly you can answer these questions about your organization: What is your mission? What is your vision? What are your key values?…

Marketing Investment

Q: Is there a “low hanging fruit” benefit by having a minimal presence/activity, or is tippy-toeing in marketing not a good investment? A: Marketing investment requires your whole team to dive-in, fully submerge and believe in your mission. When there isn’t an adequate amount of focused time, it will always result in disappointed marketing efforts…

How to Assess Marketing ROI? Q&A Part 4

Ultimately, the main concern for justifying spending money on marketing is all about the return on investment (ROI). The first thing to look at is the marketing budget. The recommended marketing budget should be around 4% of the revenue coming in. Typically, we find that most companies spend far below that, making it very difficult…

How to Assess Whether Your Marketing Efforts are Justified

Ultimately, the main concern for justifying a marketing budget is the Return on Investment (ROI). The first thing to look at is the marketing budget. The recommended standard marketing budget for small to mid-sized businesses should be around 4% of the revenue coming in, but we typically find that most companies spend far below that,…

5 Tips for Building Marketing Momentum in the New Year

And just like that, we said goodbye to 2018 and clinked our glasses to welcome in 2019. January…while mostly freezing and somewhat dreary, it remains full of eager anticipation for reflection and change. So ask yourself, what did you learn last year and how can you apply it to this year? Build momentum on the…

Analyze Your Marketing KPI’s

With only a few weeks left of the year, we would like to take a moment to reflect on the successes and failures of our marketing campaigns prior to entering the New Year. We think doing so allows you to build upon strategies that you have already created—so as every year progresses, you’ll see improvements and return…

7 Strategies to Streamline Your Team’s Production

Working together with your team to implement open communication is the best way to stay on top of production no matter what your industry. But when it comes to marketing production, try using these strategies to see how quickly your production levels rise. Have a solid, reliable project manager. Once projects have been assigned to…

Why Is Content Creation Important?

Bill Gates knew what he was talking about in 1996 when he uttered the now-famous quote, “content is king.” Whether it’s on social media, newsletters, blog posts, or articles, unique content is the ultimate ruler when it comes to marketing your brand online. It helps keep your company’s marketing messages on track and is useful…