Are You Utilizing Inbound Marketing?

“Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.” –Hubspot With the rise of digital technology and its impact on consumers’ buying decisions, digital marketing has changed…

16 Things to Consider When Marketing Your Business Through Events

Especially if you’re a new business, or if you’re going through re-branding, an event is one of the best ways to reach a new audience. By setting up and creating your own event, you can generate interest and create value in your business, as well as communicate more uniquely to your marketplace. So, when was…

4 Digital Advertising Tactics to Consider

When considering your marketing budget, you want to choose marketing tactics that can give you the best ROI. With any size budget, a great tactic for you to consider is digital advertising. With digital advertising, you can change the size of your budget along the way as you continue to see growth and success. This…

What’s a Sales Scorecard?

A key aspect of effective marketing has to include effective sales. While sales is another complicated topic, it’s incredibly important to provide sales accountability in order to track its effectiveness. One way to do so is to create a sales scorecard—a list of sales activities that any sales person can execute and get points when…

7 Online Marketing Tools You Should Be Using

New software and technology are creeping up on our digital scene faster than we can blink. The downside is, all these new options and distractions is making marketing more challenging. The upside, however, is that your business’ marketing strategy can be simplified and a lot easier to manage and execute with these marketing tools. All…

Is Your Website Up to Date?

We still find it fascinating that in this day and age, we can run into a lot of businesses that have outdated websites. We’re living and operating in a time when the majority of clients and customers visit websites before they commit to contacting a company or visiting a business. Because of this, its imperative…

Is Your Brand Still Relevant?

Think of your company’s branding the way you think about the curb appeal of your home. When you want to increase the market value of your home, you have to improve others’ first impressions of your property—update landscaping, apply a fresh coat of paint, choose new porch furniture, and so on. It’s the same with…

How to Become a Thought Leader

One very important way to be able to grow your business and brand is to enhance and increase your credibility in the marketplace. Enhancing credibility enables you to strengthen your brand perception, not only for you personally as a leader, but also for the entire organization you lead. In today’s business world, relationship is the…

5 Ways to Find Your Niche

It’s a little too easy to fall into a trap of thinking that your products and services can be used in any industry and bought by anyone. While it could be true to a certain extent, there’s a challenge with having that mindset: it makes it much harder to see where you should be spending…

Establishing good marketing culture requires good leadership

It’s a little too easy for employees to lose sight of the overall vision of their company, regardless of the company size. This is largely due to poor marketing efforts put forth by the company—both externally, and internally. To establish a good marketing culture, follow these 3 simple rules. Know your company. Part of knowing…