Define Your Leadership Style

Your company’s brand and culture are going to start to mimic the personal brand of its leader. It’s something that naturally happens. As a result, as a company leader, you have to evaluate what your own personal brand is. This year, make it your goal to hone in on your leadership style and develop it to…

Analyze Your Marketing KPI’s

With only a few weeks left of the year, we would like to take a moment to reflect on the successes and failures of our marketing campaigns prior to entering the New Year. We think doing so allows you to build upon strategies that you have already created—so as every year progresses, you’ll see improvements and return…

7 Ways to Say; “Thanks for a Great Year!”

With Thanksgiving passed and the full swing of the holiday season upon us, there is a lot of thankfulness and gratefulness on everyone’s minds. This is also the best time of year to show client and customer appreciation for their business. It’s a great practice—because doing so not only keeps you top of mind with…

7 Strategies to Streamline Your Team’s Production

Working together with your team to implement open communication is the best way to stay on top of production no matter what your industry. But when it comes to marketing production, try using these strategies to see how quickly your production levels rise. Have a solid, reliable project manager. Once projects have been assigned to…

Keep It Personal

Our society is so fast-paced. It feels like customer service often falls by the wayside, but we have to remember to give adequate attention to customers and clients. It seems like an understood, no-brainer concept, but can you remember the last time you got exceptional customer service? Great customer service is not only memorable but…

Look For The Signs

Today, a lot of marketing discussions revolve around digital tactics like social media marketing, digital ad placements, and search engine advertising. Those are all very important strategies. But we also believe in the traditional print advertising and especially the traditional tactics that enhance and grow your digital ad strategy. One often overlooked, and yet highly…

Why Is Content Creation Important?

Bill Gates knew what he was talking about in 1996 when he uttered the now-famous quote, “content is king.” Whether it’s on social media, newsletters, blog posts, or articles, unique content is the ultimate ruler when it comes to marketing your brand online. It helps keep your company’s marketing messages on track and is useful…

Don’t Forget the Data: Why Analytics Will Enhance Your Marketing Strategy

When people think “marketing,” they tend to think of the fun, creative stuff like designing beautiful interactive websites, hanging out on social media platforms like Facebook and Instagram, building partnerships with top media influencers, and crafting stunning visuals for advertising. But the truth is, there are tons of data and measuring that’s involved in each…

4 Key Tools Your Marketing Production Team Should Be Using

When it comes to producing your marketing materials, there are a few key tools you’ll need to have set in place to ensure you’re keeping track of all the pieces needed to produce a killer product. If you constantly find your team falling short in production, here is what we recommend using to stay on…

Are You Utilizing Inbound Marketing?

“Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.” –Hubspot   With the rise of digital technology and its impact on consumers’ buying decisions, digital marketing has…