Meet Allison, Our Communications Coordinator

Should Branding and Social Media be a Part of Marketing? Marketing Q&A Part 2

Q: Should branding and social media be a part of marketing? Does this require ongoing weekly activity? A: Yes, branding is essential to the relevance and promotion of a brand. A cohesive look of both corporate brands and product families paint an organized and digestible message for the target audience to consume and be encouraged…

What Direction to Take in Marketing? – Manufacturing Marketing Q&A Part 2

Q: Marketing can go in many directions: how can a manufacturer determine what to do? Should it always be for a finite purpose, such as a new product or a new sector one wants to enter? A: There are various directions marketing can take a company and it definitely doesn’t have to be for a…

Why Email Marketing?

At the heart of email marketing is communication, relationships and unification. Most of the modern world interacts daily via email. Because of this, email marketing can be one of the top ways to develop an ongoing relationship with your target audience and provide a platform to coach, teach and inform people about your products or…

Meet Jana, Our Graphic Designer

Marketing Manufacturer Questions: Part 1

Recently, we had the privilege to be featured in the Manufacturer May issue from WIRENET®. They interviewed me to ask a series of different manufacturer marketing questions. We’d like to share with you some tidbits from it. Q: Marketing is part of the second nature to suppliers, but far less so for B-2-B manufacturers: why…

Gutter Covers International, LLC Launches Refreshed Innovative Brand

Gutter Covers International, LLC (GCI) is excited to release new marketing initiatives, as well as a brand refresh, to better serve their dealers and customers. Over the past two decades, GCI has proven to be a leader in the gutter protection market. With their steady growth throughout the United States, GCI decided that it was…

How Well Is Your Digital Marketing Going? Answer these 5 ?’s.

Digital marketing is a fancy way of defining all marketing strategies that are devoted to the web, such as social media, websites, Google AdWords, PPC, SEO, email campaigns and so on. More times than you would think, we have seen well-established businesses that fail to nurture their digital marketing footprint, mainly because the same tried…

Are You Equipping Your 24-Hour, 7 Days A Week Digital Salesperson?

Did you realize that you have a digital salesperson working for you? They live and breathe your brand — 24 hours a day, 7 days a week. They never take a coffee break. They have an unlimited amount of energy and stamina. This salesperson is constantly visible. Your best employee isn’t actually a person at…

Meet Claire, Our Brand Manager