How’s Your Brand Messaging? Take This Questionnaire.

The year is not over yet and there is still time to streamline your marketing. Many times, we fall into the mindset of waiting until the New Year to make changes but here’s the thing — your audience won’t wait. Being able to quickly and concisely communicate your brand message is key for your target…

Less Companies Want to Hire Full-Time Marketing Specialists, What Can They Do?

Q: Fewer Companies Want to Hire Full-Time Marketing Specialists, What Can They Do? A: Depending on the size of the company, hiring one person to do all of the marketing might not be the best solution unless the end goal is to build an entire in-house marketing department. Often times, we find that companies aren’t…

Initial Branding for New Product Pre-Launch

Buyers are constantly being screamed at with various competing products and advertisements. This reality means that it is necessary to devote time to develop engaging messages strategically to your target audience before the new product launches. Here are a few things to consider: Product Name The product name should be timeless, scalable and memorable. In…

Utilizing Relationship Marketing to Increase B2B Business

All relationships in life thrive off of respect, listening, communication and follow-through. When we look at our current and potential customers as valued relationships instead of simply transactions it cultivates trust and opens doors for more conversation. Utilizing Relationship Marketing can boost customer loyalty by cultivating deeper relationships because you truly know their needs and…

Marketing Investment

Q: Is there a “low hanging fruit” benefit by having a minimal presence/activity, or is tippy-toeing in marketing not a good investment? A: Marketing investment requires your whole team to dive-in, fully submerge and believe in your mission. When there isn’t an adequate amount of focused time, it will always result in disappointed marketing efforts…

Brand Equity Increases With Relevance

Think of your company’s brand similar to how you think about the curb appeal of your home. When you want to increase the market value of your home, you have to improve first impressions of your property—update the landscaping, apply fresh coats of paint, choose new porch furniture, and so on. It’s the same with…

Should Manufacturing Companies Have a Detailed Plan for Marketing to Distributors?

Absolutely! The reason why marketing can seem so nebulous is because there isn’t a simple, strategic marketing plan set in place. Manufacturers generally think of tactics, not marketing strategies. Having a marketing plan involves executing simple, disciplined, and perpetual marketing programs that are targeted, relevant and personal. Setting a vision for the company’s future based…

Happy Public Relations Month! – Look at Our 5 Step Process

Public Relations (PR) is about cultivating a positive brand image with the public by building relationships with various media outlets. It requires strategic communication and storytelling to engage and entice your target audience. It covers a lot more than just distributing press releases and hoping for the best — it’s establishing your online reputation through…

How to Assess Marketing ROI? Q&A Part 4

Ultimately, the main concern for justifying spending money on marketing is all about the return on investment (ROI). The first thing to look at is the marketing budget. The recommended marketing budget should be around 4% of the revenue coming in. Typically, we find that most companies spend far below that, making it very difficult…

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