Brand Equity Increases With Relevance

Think of your company’s brand similar to how you think about the curb appeal of your home. When you want to increase the market value of your home, you have to improve first impressions of your property—update the landscaping, apply fresh coats of paint, choose new porch furniture, and so on. It’s the same with…

Should Manufacturing Companies Have a Detailed Plan for Marketing to Distributors?

Absolutely! The reason why marketing can seem so nebulous is because there isn’t a simple, strategic marketing plan set in place. Manufacturers generally think of tactics, not marketing strategies. Having a marketing plan involves executing simple, disciplined, and perpetual marketing programs that are targeted, relevant and personal. Setting a vision for the company’s future based…

Happy Public Relations Month! – Look at Our 5 Step Process

Public Relations (PR) is about cultivating a positive brand image with the public by building relationships with various media outlets. It requires strategic communication and storytelling to engage and entice your target audience. It covers a lot more than just distributing press releases and hoping for the best — it’s establishing your online reputation through…

How to Assess Marketing ROI? Q&A Part 4

Ultimately, the main concern for justifying spending money on marketing is all about the return on investment (ROI). The first thing to look at is the marketing budget. The recommended marketing budget should be around 4% of the revenue coming in. Typically, we find that most companies spend far below that, making it very difficult…

Meet Ernie, Our CEO & Founder

A Company’s Vision and Mission Statement Fuels Corporate Culture

It’s all too easy for employers and employees to lose sight of the overall vision and mission statement of their company in the daily grind, regardless of the company size. This is largely due to poor marketing efforts — both externally, and internally. To establish a good corporate culture, consider these three simple strategies. Really…

Understand SEO Basics in 5 Minutes – Interview with SEO Expert, Tim Frisch

We are excited to have Tim Fricsh with SEO Help Desk give us an overview of search engine optimization (SEO) and how it can bring more business to your website. Tim has over 3 decades of experience with SEO and started before Google was even popular! 1. Do all organizations need SEO? The simple answer…

Meet Steph, Our Production Assistant

Should a Presence on LinkedIn, Facebook and YouTube all be musts? Marketing Q&A Part 3

Q: Should a presence on LinkedIn, Facebook and YouTube all be musts? A: In this digital era, interaction online has proven to be highly beneficial to increase a company’s credibility and relevance, however, the platforms chosen will depend on the product and/or services. Having an up-to-date LinkedIn account is a must for all manufacturers, while…

How to Assess Whether Your Marketing Efforts are Justified

Ultimately, the main concern for justifying a marketing budget is the Return on Investment (ROI). The first thing to look at is the marketing budget. The recommended standard marketing budget for small to mid-sized businesses should be around 4% of the revenue coming in, but we typically find that most companies spend far below that,…