It’s All About Connection: Social Media Tips

“The secret of man’s being is not only to live but to have something to live for.” –Fyodor Dostoevsky   Two things most business owners know for sure: Professionally, I should promote my business on social media. It’s a good tool because people spend a lot of time there. Personally, friends, family and community are…

Meet Jordan, Our Communications Specialist

Ideal Target Audience

Every business is looking for that bullseye prospect–the client or customer that is worth their time, marketing dollars, effort, blood, sweat and tears. Whether you are a restaurant, insurance company or dental practice, you must determine your ideal target audience to establish an effective marketing strategy. This is the only way to craft your services…

Marketing Strength Metrics Assessment – A simple marketing tool to highlight gaps in your plan

To say that everything feels a little uncertain right now with the current pandemic would be an understatement. With the latest mandate of wearing masks in the state of Ohio and talk of another shutdown, many business owners are on high alert. Now is the time to assess your marketing strengths and weaknesses to reassess…

Integrating Trust and Authenticity – How to build a solid referral network

Do you remember when cold calls and door to door sales were extremely common and many times successful? Now, we either choose to ignore those potential spam calls, begrudgingly answer the door, or hideout and pretend like no one is home. Sales are moving far away from that type of approach and adapting to a…

5 Strategies to Improve your Email Campaigns

As technology continues to increase, improve and enhance, messaging continues to bombard our target audiences at every angle. Staying in front of your audience helps them remember you in a time of need, but there is also a deep rooted need for relationships both personally and professionally. Your audience wants relevant, personalized, and authentic experiences…

4 Ways to Make New Habits by Celebrating Small Wins By Allison Messer

For most of us, life is much, much different right now. The uncertain brink of the future has our minds spinning and reacting to our environment in pure survival mode. The unknown of when normal life will resume is daunting to say the least, leaving us unsure of what life will look like in the…

Enneagram Work Relationships

We wanted to pause our usual topic of marketing since we are all homebound during this time due to COVID-19. And instead, take time to focus more on our enneagram work relationships. And what better way to do that than with the Enneagram! For most of us, we may have more free time than usual…

Why Brands Fail By Claire Staton

Most brands start out with good intentions. They look vibrant, fresh, but often times they are dying from the inside out. You probably have seen this scenario before played out, whether it’s a brick and mortar store in your town or an online brand. While there can be other outside factors that play into why…