Integrating Trust and Authenticity – How to build a solid referral network

Do you remember when cold calls and door to door sales were extremely common and many times successful? Now, we either choose to ignore those potential spam calls, begrudgingly answer the door, or hideout and pretend like no one is home. Sales are moving far away from that type of approach and adapting to a…

5 Strategies to Improve your Email Campaigns

As technology continues to increase, improve and enhance, messaging continues to bombard our target audiences at every angle. Staying in front of your audience helps them remember you in a time of need, but there is also a deep rooted need for relationships both personally and professionally. Your audience wants relevant, personalized, and authentic experiences…

4 Ways to Make New Habits by Celebrating Small Wins By Allison Messer

For most of us, life is much, much different right now. The uncertain brink of the future has our minds spinning and reacting to our environment in pure survival mode. The unknown of when normal life will resume is daunting to say the least, leaving us unsure of what life will look like in the…

Enneagram Work Relationships

We wanted to pause our usual topic of marketing since we are all homebound during this time due to COVID-19. And instead, take time to focus more on our relationships. And what better way to do that than with the Enneagram! For most of us, we may have more free time than usual to think,…

Why Brands Fail By Claire Staton

Most brands start out with good intentions. They look vibrant, fresh, but often times they are dying from the inside out. You probably have seen this scenario before played out, whether it’s a brick and mortar store in your town or an online brand. While there can be other outside factors that play into why…

What’s Your 2020 Marketing Plan?

How do you think your marketing performed over the past year? Taking time in the fourth quarter to review what worked, what didn’t work and what can be improved will help your New Year start off smooth. If you didn’t establish Key Performance Indicators (KPI) last year, start with establishing at least 2-3 measurable marketing…

How’s Your Brand Messaging? Take This Questionnaire.

Being able to quickly and concisely communicate your brand message is key for your target audience to know who you are and what your why is. Take this brief questionnaire and see how quickly you can answer these questions about your organization: What is your mission? What is your vision? What are your key values?…

Less Companies Want to Hire Full-Time Marketing Specialists, What Can They Do?

Q: Fewer Companies Want to Hire Full-Time Marketing Specialists, What Can They Do? A: Depending on the size of the company, hiring one person to do all of the marketing might not be the best solution unless the end goal is to build an entire in-house marketing department. Often times, we find that companies aren’t…

Initial Branding for New Product Pre-Launch

Buyers are constantly being screamed at with various competing products and advertisements. This reality means that it is necessary to devote time to develop engaging messages strategically to your target audience before the new product launches. Here are a few things to consider: Product Name The product name should be timeless, scalable and memorable. In…