Key Performance Indicators | What are your Gauges?

This is the last article in our 5 part series on Dimalanta’s vision for branding and marketing. We explored what it means to make marketing plans when we let go of perfection and, instead, step into psychology. We revisited, redefined and rediscovered the big MVVP. We created strategy pyramids to successfully determine goals and objectives.…

Marketing Budgets in 2021

Let’s be honest, most of us saw our marketing budgets completely blow up in the year 2020. Organizations not only faced an enormous amount of pressure financially but also lost reliability on historical data to help predict the future. This left all of us in a disorienting position. Why? Because marketing budgets are more than…

Determine Your Objectives: Creating Strategy Pyramids

Wherever you find a business owner or entrepreneur you will also find a dreamer, a creative, a visionary, and a BIG thinker. The problem is dreams and visions can only take an entrepreneur so far. After the idea has been pushed through to production, not much will sell without a hefty dabble in some marketing.…

Brand Positioning & Your Why | Revisit. Redefine. Reconsider.

Last month, we discussed the vital importance of having a marketing plan and how it shapes the direction of your organization. This week, we will continue in this vein in discussing brand positioning. As you’ve begun developing your marketing plan and diving deeper into visions and dreams for your business, you may have noticed some…

Planning Makes Perfect | Marketing Plans With a Dose of Psychology

You’ve heard the expression, “practice makes perfect.” Well, in the marketing realm, “planning makes perfect.” There are so many new marketing trends, social media strategies, apps and new fangled tactics pushed our way every single day. A lot of businesses chose to “wing it.”  They fly off into the sunset with a week’s worth of…

A “Happy” New Year to Marketing

The mood of America is a little glum these days. We’ve all been through a hurricane of change accompanied by awkward transitions, new rules set in place, intense fear of illness and political division magnified by Twitter and Facebook comments. Our world needs relief and although we, as business owners and marketers, are not entirely…

Productive and Meaningful – How to craft a brilliant virtual gathering

This year has been the year of uncertainty and unknowns. Many of us feel like we’re continually walking on unstable ground and living in the land of inbetween. We’ve lost so much and we have no idea what lies ahead. We only know that we feel alone in it most of the time. Sherry Turkle…

Email Marketing: Capture. Connect. Compel

Marketing today is overwhelming. There are so many advantageous ways to promote your business and so many platforms to show up on.   Be on Twitter! It’s where all the clever, smart people are! If you aren’t on Twitter you are missing out on great marketing opportunities!  Be on Facebook! It’s where all the small…

Marketing Strength Metrics Assessment

To say that everything feels a little uncertain right now with the current pandemic would be an understatement. Many of our dealers are on high alert. We encourage you to take the time now, before the new year, to assess your marketing strengths and weaknesses to pivot and improve your strategies and target customers harder…

It’s All About Connection: Social Media Tips

“The secret of man’s being is not only to live but to have something to live for.” –Fyodor Dostoevsky   Two things most business owners know for sure: Professionally, I should promote my business on social media. It’s a good tool because people spend a lot of time there. Personally, friends, family and community are…