Brand Positioning & Your Why | Revisit. Redefine. Reconsider.

Last month, we discussed the vital importance of having a marketing plan and how it shapes the direction of your organization. As you’ve begun developing your marketing plan and diving deeper into visions and dreams for your business, you may have noticed some questions arising… Why do I get out of bed every day? Is…

Planning Makes Perfect | Marketing Plans With a Dose of Psychology

You’ve heard the expression, “practice makes perfect.” Well, in the marketing realm, “planning makes perfect.” There are so many new marketing trends, social media strategies, apps and new fangled tactics pushed our way every single day. A lot of businesses chose to “wing it.”  They fly off into the sunset with a week’s worth of…

A “Happy” New Year to Marketing

The mood of America is a little glum these days. We’ve all been through a hurricane of change accompanied by awkward transitions, new rules set in place, intense fear of illness and political division magnified by Twitter and Facebook comments. Our world needs relief and although we, as business owners and marketers, are not entirely…

Productive and Meaningful – How to craft a brilliant virtual gathering

This year has been the year of uncertainty and unknowns. Many of us feel like we’re continually walking on unstable ground and living in the land of inbetween. We’ve lost so much and we have no idea what lies ahead. We only know that we feel alone in it most of the time. Sherry Turkle…

Email Marketing: Capture. Connect. Compel

Marketing today is overwhelming. There are so many advantageous ways to promote your business and so many platforms to show up on.   Be on Twitter! It’s where all the clever, smart people are! If you aren’t on Twitter you are missing out on great marketing opportunities!  Be on Facebook! It’s where all the small…

Marketing Strength Metrics Assessment

To say that everything feels a little uncertain right now with the current pandemic would be an understatement. Many of our dealers are on high alert. We encourage you to take the time now, before the new year, to assess your marketing strengths and weaknesses to pivot and improve your strategies and target customers harder…

It’s All About Connection: Social Media Tips

“The secret of man’s being is not only to live but to have something to live for.” –Fyodor Dostoevsky   Two things most business owners know for sure: Professionally, I should promote my business on social media. It’s a good tool because people spend a lot of time there. Personally, friends, family and community are…

Meet Jordan, Our Communications Specialist

Ideal Target Audience

Every business is looking for that bullseye prospect–the client or customer that is worth their time, marketing dollars, effort, blood, sweat and tears. Whether you are a restaurant, insurance company or dental practice, you must determine your ideal target audience to establish an effective marketing strategy. This is the only way to craft your services…

Marketing Strength Metrics Assessment – A simple marketing tool to highlight gaps in your plan

To say that everything feels a little uncertain right now with the current pandemic would be an understatement. With the latest mandate of wearing masks in the state of Ohio and talk of another shutdown, many business owners are on high alert. Now is the time to assess your marketing strengths and weaknesses to reassess…