Meet Jana, Our Graphic Designer

Marketing Manufacturer Questions: Part 1

Recently, we had the privilege to be featured in the Manufacturer May issue from WIRENET®. They interviewed me to ask a series of different manufacturer marketing questions. We’d like to share with you some tidbits from it. Q: Marketing is part of the second nature to suppliers, but far less so for B-2-B manufacturers: why…

Gutter Covers International, LLC Launches Refreshed Innovative Brand

Gutter Covers International, LLC (GCI) is excited to release new marketing initiatives, as well as a brand refresh, to better serve their dealers and customers. Over the past two decades, GCI has proven to be a leader in the gutter protection market. With their steady growth throughout the United States, GCI decided that it was…

How Well Is Your Digital Marketing Going? Answer these 5 ?’s.

Digital marketing is a fancy way of defining all marketing strategies that are devoted to the web, such as social media, websites, Google AdWords, PPC, SEO, email campaigns and so on. More times than you would think, we have seen well-established businesses that fail to nurture their digital marketing footprint, mainly because the same tried…

Are You Equipping Your 24-Hour, 7 Days A Week Digital Salesperson?

Did you realize that you have a digital salesperson working for you? They live and breathe your brand — 24 hours a day, 7 days a week. They never take a coffee break. They have an unlimited amount of energy and stamina. This salesperson is constantly visible. Your best employee isn’t actually a person at…

Meet Claire, Our Brand Manager

   

Is Content Marketing Still Relevant? 5 Steps to Generating Leads with Content Marketing

I’m sure you’ve heard the buzz over content marketing over the past several years, but is it just a fad getting ready to phase out? It’s similar to Alexa…almost everyone knows about Alexa but most don’t take advantage of the technological benefits. Those of us who are avid Alexa users can ramble on about all…

5 Tips for Building Marketing Momentum in the New Year

And just like that, we said goodbye to 2018 and clinked our glasses to welcome in 2019. January…while mostly freezing and somewhat dreary, it remains full of eager anticipation for reflection and change. So ask yourself, what did you learn last year and how can you apply it to this year? Build momentum on the…

Michael Davis’ 7 C’s of Sensational Storytelling

Recently, we attended a workshop on Storytelling with Michael Davis, the Storytelling MD, and creator of speakingcpr.com. He encouraged us that we all have the gift of public speaking, and it’s not a matter of being born with the ability or not. So why is storytelling so much more efficient in writing and public speaking?…

10 Reasons Why Your Company Should Host an Event or Seminar

Events can be a great opportunity to build relationships, earn trust, and can be an overall nice gesture for your current and prospective clients. Events have the power to create a lasting and powerful impression of all that your company has to offer. You could host an in-person party or even an online seminar; both…