Newsletters | Convenient & Comforting

A Newsletter at Its Best We recently learned from our CRM partner, Hubspot, that 99% of people check their email every single day. Out of all those people, 46% check their email on a mobile device. Shew! To our Dimalanta team, this means we have to keep emphasizing the importance of email newsletters to our…

The TikTok Conundrum

Use it or Leave it? “So, I run a small to medium size business in Lebanon, Ohio. Do I really need a TikTok account to stay cutting-edge?”  Great question! Here’s Dimalanta’s answer: TikTok is quickly becoming one of the best tools for skyrocketing your business to success. If you are a Baby Boomer or someone…

Seasons

Outside the walls of our offices, it is clear, the season is changing, the leaves are turning, the sky is darkening, and the air is biting with the familiar breath of early autumn. When the seasons shift physically in our world we are called to notice that this function of nature is universally true across…

Company Culture & The Enneagram

Dimalanta has recently captured an effective tool for understanding the complex nature of personality. We wanted a thorough and comprehensive model that would help us to grow as individuals and find clear paths for collaboration with each other. When our team started picking up fascinating bits and pieces about the Enneagram through social interactions, books,…

Finding Your Voice as a Leader

Finding your voice as a leader is a very important guide for your brand identity and the way you communicate. We are all leaders, but part of your role as the leader of an organization is understanding your voice and how it influences your content and messaging. The first step in finding your voice is…

Cultural Renovation Leads to Innovation

Society has changed more in the last decade than ever before. Without question, technological innovation is responsible for the upturning of every way we once communicated, worked, commuted, and lived. If organizations don’t keep up with a society that has its foot on the accelerator, they will lose. Period. Advanced technology has created a global…

Key Performance Indicators | What are your Gauges?

This is the last article in our 5 part series on Dimalanta’s vision for branding and marketing. We explored what it means to make marketing plans when we let go of perfection and, instead, step into psychology. We revisited, redefined and rediscovered the big MVVP. We created strategy pyramids to successfully determine goals and objectives.…

Marketing Budgets in 2021

Let’s be honest, most of us saw our marketing budgets completely blow up in the year 2020. Organizations not only faced an enormous amount of pressure financially but also lost reliability on historical data to help predict the future. This left all of us in a disorienting position. Why? Because marketing budgets are more than…

Determine Your Objectives: Creating Strategy Pyramids

Wherever you find a business owner or entrepreneur you will also find a dreamer, a creative, a visionary, and a BIG thinker. The problem is dreams and visions can only take an entrepreneur so far. After the idea has been pushed through to production, not much will sell without a hefty dabble in some marketing.…

Brand Positioning & Your Why | Revisit. Redefine. Reconsider.

Last month, we discussed the vital importance of having a marketing plan and how it shapes the direction of your organization. This week, we will continue in this vein in discussing brand positioning. As you’ve begun developing your marketing plan and diving deeper into visions and dreams for your business, you may have noticed some…